Winc was found in 2012 with the idea that purchasing wine should be as enjoyable as drinking the wine. A personalized wine club with a curated selection of wines – from reds to whites to vegan wines. Founders Xander Oxman and Geoff McFarlane have built a thriving e-commerce brand with a significant following.
Back in August, Winc kicked off a SeedInvest campaign to expand the business. They are raising in a series D round.
Before I invest, I like to understand what the end consumer experience is like. Winc offers not only curated selection of wines, but also recipes for pairings and a blog for ideas.
As an investor this is appealing in a company because they’re a 360 brand. They’re offering more than just wine. Thinking about it what differentiates you from a local liquor store – the extra’s.
Don’t forget to check social media. They’re verified on Instagram with 114k followers and over 1.5k posts. Simple terms, they have a following and solid customer base.
The Price Point
Wine prices range from $55 on the high end to $14 on the affordable end. This gave me an impression of who the consumers are. With a range of products brings a range of clientele which is appealing to an investor.
There is also a wholesale angle to there business that has experienced growth.
As I mentioned there is a wide variety of wine’s and easy to navigate site you can search for anything you’re looking for. I didn’t get a chance to taste the wine before I invested but since then have made an order.
I typically gravitate towards dry red wines but Winc made it easy to step out of my comfort zone to try something new.
My favorite so far has been the 2019 Outer Sounds Sauvignon Blanc Malborough. The fruity undertone is still dry on the palette. This is now a holy grail in my home bar. I mean look at the packaging art and twist off cap. It’s great for picnics.
Pre Money Valuation is important to your overall decision. Winc is valued around $110M. Metrics from the SeedInvest Campaign through 2018, Winc has made $169mm in revenue and sold over 13mm bottles. With projected growth in 2020.
The Bottom Line
Geoff reached out to the investors and offer up some time to chat about Winc and their story. This is a differentiator for me when founders offer up personal time to chat with investors, and consumers. It speaks to the mission and the culture of the brand and c suite.
Listening to the story from his perspective solidified why I invested. The idea was birthed from the fact that no company was speaking to the next generation of wine drinkers. There wasn’t a company that offer the stories of the wine (distributors) but sourced direct feedback from the customers. So they created a platform that married that partnership for the customer.